ABOUT THE COURSE CREATOR:
As a gaming executive and founder of two publishing companies, Wha Entertainment Inc. and Got Game Entertainment Inc., I’ve navigated the industry’s highs and lows, witnessing both success and failure firsthand. Drawing on my experiences, I was part of Nintendo’s groundbreaking revival, proving that innovation and strategic execution could save an industry from collapse. After the fall of Atari, gaming was considered a failed experiment, but Nintendo redefined the market with a new platform and a compelling hook, demonstrating how technology can reinvent itself.
Throughout my career, I’ve played a key role in shaping the gaming industry. Drawing on my experiences, I was instrumental in launching Grand Theft Auto on PC, securing major movie entertainment licensing deals, and leading high-stakes contractual negotiations that shaped successful game releases. At the time, I held a leadership role at Sierra On-Line, the number one PC game company in the entertainment industry, where I gained firsthand experience in scaling a gaming powerhouse. I also spearheaded the North American expansion of Codemasters, establishing its New York City presence as VP of Sales.
I’ve been part of some of the most iconic AAA game releases in gaming history, from Super Mario Brothers to Final Fantasy, The Legend of Zelda, and Castlevania. These legendary titles set the foundation for modern gaming, and my experiences working alongside industry pioneers have given me deep insight into what makes a game successful—handling production costs, global sales strategies, and the challenges of scaling a game studio worldwide.
The courses designed for you are to give back to the entertainment visionaries, providing insider knowledge, proven strategies, and industry-tested frameworks to build a sustainable and prosperous game studio. Whether working with a limited-release strategy or planning for global expansion, every successful studio must navigate critical challenges—from business operations and funding to aligning creative vision with market realities.
MEET YOUR INSTRUCTOR
Founded with the desire:
Game On Masterclass was founded with a bold mission: to empower game creators—whether launching their first studio or leveling up an established one—by fusing business mastery with creative genius. We mentor, guide, and equip visionaries with the strategies to turn passion into thriving empires, ensuring their artistry isn’t just seen but succeeds. Because great games deserve more than a dream—they deserve a plan.
Howard Horowitz
founder, game on masterclass & wha entertainment, inc.
It all begins with an idea. Maybe you want to launch a business. Perhaps you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, how you tell your story online can make all the difference.
"I once believed that product development alone built a studio. But experience has taught me this: without business development, even the boldest creative visions risk fading into obscurity. The true power move? Mastering both—because securing game players is how visionaries turn sweat equity into empires." Howard Horowitz
Modules for every business phase to succesfully scale your product.
Game Validation
Setting your plans to align with the right end user. We help validate your thoughts and give your creativity a foundation to grow.
Define Your User
It all begins with an idea. You want your game released on the right platform with competitive features to succeed. We have the right tools.
Budgets-Financials-Marketing
Platform expansion, multiple monetization strategies, global reach, and new cash analysis tools.
Collaborations-Partnerships
Bringing the right team to drive sales, partner with industry heavyweights, and structure an exit strategy.
