Module 2: Game Business Entrepreneurship
Game Studio Growth Blueprint: From Startup to Scale
📌 Why: Many early-stage studios fail because they don't focus on the right problems at the right time. This module teaches founders to use structured frameworks—from MVP testing to platform selection—to validate ideas before investing resources.
📌 Practical Use:
A team decides to develop a multiplayer survival game but asks:
➡ Should we focus on adding more weapons first, or do players care more about smoother matchmaking?
➡ Should we optimize our graphics engine now, or should we test the game loop first?
💡 Lesson: Successful studios focus on the right milestones—prioritizing game viability, engagement, and retention over non-essential polish early on.
By the end, participants will have actionable strategies to align development with business strategies that build financially sound studios and position projects for success in the competitive gaming landscape.